Case studies

Commercial outcomes, not marketing metrics.

Each engagement follows the same sequence: challenge → constraint → approach → results → commercial lessons.

Fashion brand

Challenge

Repeat-rate collapsing while paid acquisition scaled.

Constraint

Positioning had drifted across channels; new buyers arrived with mismatched expectations.

Approach

Re-anchored the core proposition around a single first-purchase promise and rebuilt the post-purchase sequence around it.

Results

+275% revenue growth in twelve months.

Commercial lesson

Acquisition efficiency is a positioning problem before it is a media problem.

Consumer brand

Challenge

Loyal community, unprofitable unit economics.

Constraint

Product mix optimised for engagement, not margin.

Approach

Diagnosed which SKUs actually financed the business and re-sequenced the hero page to lead with them.

Results

+38% repeat purchase within a quarter.

Commercial lesson

Loyalty without economics is a subsidy, not a business.

Shopify retailer

Challenge

Traffic up, revenue flat.

Constraint

Trust gap at the moment of decision, not a conversion-rate optimisation issue.

Approach

Rebuilt the pre-checkout surface around specific reassurance the segment was looking for.

Results

2.1× conversion rate on the top acquisition path.

Commercial lesson

Most 'CRO' problems are trust problems in disguise.