Privacy
Privacy Policy
Last updated: 30 September 2026
Introduction
WorldMesh is operated by Farhiya Ali, trading as WorldMesh.
This policy explains how we collect, use and protect information when you use WorldMesh or complete the Growth Friction Score™.
This policy explains how we collect, use and protect information when you use WorldMesh or complete the Growth Friction Score™.
What we collect
When you complete the Growth Friction Score™, we may collect your name and email address, website where provided, information about your business, your assessment responses and results, marketing preferences, and technical information needed to operate and improve the service.
How we use your information
We use your information to provide your personalised Growth Friction Score™ and results, understand your business context, deliver your results by email, respond to enquiries, and operate and improve WorldMesh.
Assessment data may also contribute to WorldMesh research, benchmarking and analysis of consumer brand growth trends.
Where data is used in published research or insights, it will be anonymised or aggregated so that you and your business are not identified.
We do not sell your personal information.
Assessment data may also contribute to WorldMesh research, benchmarking and analysis of consumer brand growth trends.
Where data is used in published research or insights, it will be anonymised or aggregated so that you and your business are not identified.
We do not sell your personal information.
Marketing
Receiving your Growth Friction Score™ does not automatically opt you into marketing.
If you separately choose to receive WorldMesh communications, we may send you occasional growth insights, research and updates. You can unsubscribe at any time.
Choosing not to receive marketing will not affect your ability to complete the assessment or receive your results.
If you separately choose to receive WorldMesh communications, we may send you occasional growth insights, research and updates. You can unsubscribe at any time.
Choosing not to receive marketing will not affect your ability to complete the assessment or receive your results.
How your information is handled
We use trusted technology providers to help operate WorldMesh, store information, provide analytics and deliver emails.
Some providers may process information outside the United Kingdom. Where required, appropriate safeguards are used to protect personal information.
We retain identifiable information only for as long as reasonably necessary for the purposes described in this policy.
We take reasonable measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Some providers may process information outside the United Kingdom. Where required, appropriate safeguards are used to protect personal information.
We retain identifiable information only for as long as reasonably necessary for the purposes described in this policy.
We take reasonable measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Your rights
You may have rights relating to your personal information, including the ability to request access, correction or deletion, or to object to certain uses of your information.
Where you have consented to marketing, you can withdraw that consent at any time.
For privacy questions or requests, contact farhiya@worldmesh.co.
You can also raise concerns about the handling of your personal information with the UK Information Commissioner's Office (ICO).
Where you have consented to marketing, you can withdraw that consent at any time.
For privacy questions or requests, contact farhiya@worldmesh.co.
You can also raise concerns about the handling of your personal information with the UK Information Commissioner's Office (ICO).
Updates
We may update this Privacy Policy from time to time. The latest version will be published on this page.